Search engine optimization of individual web pages is what on-page SEO is all about. An optimized web page is easy to search and satisfies visitors. Enhancements to titles, meta descriptions, headings, URLs, keywords, images, schemas, internal links, page speed, mobile usability, and overall visitor experience contribute to on-page SEO.
On-page optimization is distinct from off-page SEO, which is all about backlinks. On-page SEO services are about what exists within the pages of a website:
- Titles
- Meta descriptions
- Headings
- URLs
- Keywords
- Images
- Schemas
- Internal links
- Page speed
- Mobile usability
- Core Web Vitals
- Overall visitor experience
Proper page optimization helps search engines understand web page content and makes it easy for users to find the information they seek.
